Watch the video below for a summary of the financial outcomes and programs being funded by the PCFA and beyondblue.

 

The 2007 Mo Bros and Mo Sistas raised an amazing $15.3million which represents 95% of the total Australian revenue as shown in the table below.

Mo Bro / Mo Sista generated donations	$15,314,352
Corporate Sponsorship, Interest and Other	$887,266
TOTAL AUSTRALIAN INCOME	$16,201,618

 

In April 2008, Movember committed $6,343,502 each to the Prostate Cancer Foundation of Australia (PCFA) and beyondblue - a 152% increase on 2006. Movember is extremely proud of this result because it allows the PCFA and beyondblue to continue funding men's health initiatives which can be seen by clicking on the segments in the pie chart below.

The donations to the Movember men's health partners represent 78% of the funds raised in Australia. A further 11% of the funds raised were used to fulfill Movember's primary objective of raising awareness about men's health issues, specifically prostate cancer and depression. The excellent outcomes of the investment made in men's health awareness can also be seen by clicking on the segment in the pie chart below.

The remaining 10% was used to cover campaign costs. This level of administration and fundraising costs is best practice when compared with other Australian charities, as evidenced by the Givewell reported fund raising ratio which was an average of 19% across 162 Australian charities. Movember's low cost ratio shows the efficiency with which the campaign is conducted, and the effectiveness of Movember's small team.

The chart below shows how the funds raised in Australia were used, to see the details for each category click on the segments in the pie chart.  All figures shown were audited by PriceWaterhouseCoopers.

The full financial details are contained in the 2007 annual report, which can be requested by clicking here .

 

Men's Health Promotion

Movember's first campaign objective is to raise awareness of men's health issues, specifically prostate cancer and depression. We want everyone to know that men over the age of 50, and those over 40 with a family history, are at risk of prostate cancer and encourage them to be tested annually because it is curable if detected and treated early. We want all men suffering from depression to understand it is a disease that they can talk about, and for which they should seek help.

Our aim is to increase early detection, diagnosis and effective treatment. This will ultimately reduce the number of deaths from prostate cancer and suicide.

Outcomes of the awareness campaign

Deakin University conducted research on the 2007 registered Mo Bros, Mo Sistas and donors in Australia to determine amongst other things the degree to which they are acting on the men's health messaging.  The table below summarizes the actions people took as a direct result of their participation in Movember which demonstrates the excellent impact the  awareness messaging is having on the state of men's health.

Action taken as a direct result of Movember participation	Registered Mo Bros/Sistas (totalling 96,738)	Donors (totalling 318,885)	Total People
They talked about men’s health issues with friends, family or work colleagues	73% or 70,618	44% or 140,296	210,914
Conducted their own research into prostate cancer and depression	42% or 40,629	19% or 60,588	101,217
Sought medical advice	14% or 13,543	6% or 19,133	32,676
Encouraged someone else to seek medical advice	29% or 28,054	22% or 70,154	98,208

How do we raise awareness?

We took every opportunity to highlight men's health issues during the 2007 campaign, and achieved a significant increase in Movember participation and media coverage - both of which cause increased community recognition of men's health issues. Awareness of men's health was achieved in the following ways:

01 Word of Mouth

Each of the 96,738 Australian Mo Bros became a walking billboard promoting men's health. The growth of a new moustache compels each Mo Bro to explain his new look at least twice per day during the month of Movember. On average, each Mo Bro also sent an e-mail containing key health messages to 12 people asking for sponsorship. This meant that nearly seven million Australians received the Movember men's health message directly from a participant.

02 Media Coverage

Media coverage increased considerably in 2007 with 2,405 media hits in Australia alone indicating a wide-spread exposure to Movember and its health message.  In addition to general media coverage, Movember also received free public service announcements across all media - television, radio, print and web. These free advertisements have been valued at $1.28m.

03 Events

End of Movember parties were held to celebrate the journey each Mo Bro and Mo Sista took during Movember. These parties were also an opportunity for Movember to subtly spread the core health message to all attendees. More than 15,000 people attended Movember Gala Partés in seven Australian cities. A further 94 Mo Town parties were held by supporters in regional areas across Australia.

Movember is also the perfect way to bring some philanthropic fun and camaraderie to the office. In 2007, 1311 Mo Office events were held in Australia. In businesses of all sizes, employers and employees worked together to support Movember and celebrate their journey.

04 Websites

The Movember website contains health information that is communicated in a simple and engaging manner. During the 2007 campaign, there were 1.2 million visits to the Australian website and over 2 million visits across all countries, with an average visit time of 4 minutes and 28 seconds.

Movember's beneficiary partner beyondblue also identified an increase in website traffic in the lead up and during the campaign, with October becoming their single highest traffic month of the year. The monthly average for October and November was 16% higher than the monthly average for the 18-month period to December 07.

Importantly, those potentially needing help are also hearing the Movember health messages. beyondblue found that call levels to their information line were significantly higher in October and November than the monthly average.

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Administration Costs

The cost of administration is the amount spent on:

• Audit and accounting costs
• Legal costs
• Salaries for the admin support staff which at its peak was 8 people
• Insurance
• Telecommunications and computer equipment
• Office rent and general office running costs
• Printing
• Postage

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Fundraising Costs

The cost of fundraising is the amount spent on:

• Salaries for staff processing and receipting donations which at its peak was 6 people
• Development of the systems and technology to process over half a million individual donations securely
• Bank fees
• Travel

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Surplus Retained

At the end of the 2007 campaign, after all costs were paid and donations made to the PCFA and beyondblue a surplus of 1% existed.  This surplus will be invested in the 2008 campaign.

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Donation to beyondblue

The funds donated by Movember to beyondblue are being used on:

01 Funding the beyondblue info line. The info line is a national telephone service providing depression information and referral services to the general public - it was established initially to support men in rural areas and has now expanded to support people across Australia. The beyondblue info line receives more calls from men than any other helpline (except Mensline).

02 Supporting the Don't beat about the bush! campaign. This campaign aims to raise awareness of depression and related disorders in rural communities and provide information on where to get help. The campaign involves a range of initiatives, including making beyondblue information materials available on the Centrelink drought assistance buses, distributing information and education resources in rural areas and links with the Mental Health Drought Initiative, the provision of crisis counselling and outreach services through divisions of general practice.

03 Funding Indigenous Men's Sheds. The Indigenous Men's Sheds program aims to raise awareness of depression and related disorders and to increase and improve access to health services among Indigenous men. The program is being delivered in seven locations nationally and it will identify characteristics that make Indigenous Men's Sheds accessible, inclusive and effective.

04 Co-funding the Men's Sheds project. This project will include the distribution of resources to Men's Sheds to raise awareness of depression and related disorders and to increase and improve access to health services among men across Australia.

05 Funding new research into the link between depression and men's cancers (testicular and prostate cancer).

06 Reprinting 70,000 copies of Dr John Ashfield's book 'Taking Care of Yourself and Your Family' which is available free from beyondblue. The distribution of this book targets rural/farming men and their families, particularly those in drought-affected areas.

07 Supporting the Trans-help Foundation to raise awareness of depression and related disorders in the transport industry and provide information on where to get help. beyondblue has developed a range of resources in collaboration with the Trans-help Foundation that are being provided to drivers and their families.

08 Enhancing awareness of prostate cancer and depression. beyondblue is supporting the Prostate Cancer Foundation of Australia's men's health promotion forums and national conference. These forums and the national conference include beyondblue presentations and distribution of resources, which will raise awareness of prostate cancer and depression and provide information on where to get help.

09 Funding a pilot of an innovative SMS campaign targeting men in rural and mining communities.

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Donation to the PCFA

Recently, the Prostate Cancer Foundation of Australia (PCFA) approved almost $6 million funding for research projects including investigations into genetic susceptibility and the role of cholesterol, new immunotherapies, ways to slow and prevent tumour growth and better methods of predicting who will need surgery. The PCFA is proud to be supporting these researchers as they work to reduce the impact of prostate cancer on men and their families. This funding has been made possible by those who have supported Movember.

The goals of the PCFA Research Program are:

01 To encourage young investigators to undertake research into prostate cancer, and to support those investigators as they mature toward independent scientists.

02 To stimulate senior scientists, not working in the field of prostate cancer, and to support those investigators as they mature toward independent scientists.

03 To encourage rigorous proposals for research that will provide direct, tangible benefits to patients with prostate cancer in a relatively short timeframe.

04 To fund equipment purchases that will facilitate innovative prostate cancer research.

Funding from Movember has made the following research projects possible. Each of these projects will add to the body of prostate cancer related scientific knowledge. Each and every project will ultimately contribute to the goal of finding a cure and better treatments for prostate cancer:

 01 Prostate Research Fellowship

02 Development of a biopsy database

03 Study of patient outcomes after open and minimally invasive surgery

04 A randomised controlled trial of exercise to reduce co-morbidity in men receiving therapy for prostate cancer

05 Bone marrow - derived progenitor cells as biomarkers

06 Preclinical studies on targeting a novel oncoprotein Cripto to treat prostate cancer using human anti-Cripto antibodies

07 A randomised trial of a shorter radiation fractionation schedule for the treatment of localised prostate cancer (PROFIT: prostate fractionated irradiation trial)

08 Potential of Human Killikrein 4 as a novel target for prostate cancer immunotherapy

09 Macrophage inhibitory cytocine-1 (MIC-1) for the prediction of prostate outcomes

10 A novel regulator of androgen receptor function in prostate cancer

11 The role of nutrient amino acids in prostate cancer

12 Inhibition of sex hormone binding globulin proteolysis by kallikrein-related protease4; a potential target for prostate cancer therapy

13 The regulation of E-cadherin expression and Tumour Metastasis in prostate cancer

14 Cholesterol, Statins and Prostate Cancer

15 EPHB4 as a target for anti-prostate cancer therapy

16 Molecular profiling and plasticity of prostate cancer stem cells with disease progression

17 Development of Mevel Anti-Tumour Drugs for the treatment of prostate cancer. Targeting the Drug-Induced expression of the Tumour Metastasis Suppressor, Drg-1

18 LightCycler 480 Real-Time PCR system

19 DAKO Autostainer Plus

20 The role of polarity regulators in prostate cancer

21 Screening for hereditary prostate cancer

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