2012 GLOBAL SUMMARY
While we continue to receive donations for several months following the campaign, to date Movember raised AUD $135.7 million globally during the 2012 campaign, an increase of AUD $12 million over the previous year.
The funds were raised by more than 1.1 million Mo Bros and Mo Sistas located around the world including Australia, New Zealand, US, Canada, UK, Ireland, South Africa, Netherlands, Norway, Denmark, Finland, Belgium, Czech Republic, Spain, Austria, France, Germany, Sweden, Switzerland, Hong Kong and Singapore. In each of these countries Movember partners with high quality men’s health charities that share Movember’s vision of having an everlasting impact on the face of men’s health.
At the end of Movember's financial year (May 1 to April 30) independent accountants PricewaterhouseCoopers audit our financials. The information outlined below will be updated to reflect 2012 figures once this audit is complete by September 2013.
Movember’s cost focus and economies of scale have resulted in a global fundraising and administration cost to funds raised ratio of 8%. This is well below international fundraising standards, with best practice in the range of 15% - 25%. Exceeding best practice by such a significant amount reflects our goal of reaching the highest possible campaign outcome while carefully monitoring costs.
The Australian summary below will be updated to reflect 2012 figures by September, following completion of the independent audit by PricewaterhouseCoopers.
2011 AUSTRALIAN SUMMARY
The Australian Movember campaign raised $28.5 million in 2011. Movember Australia financials are audited each year by PricewaterhouseCoopers. This chart shows how these funds are applied:
90.0% Allocated to Programs
Of the funds raised in Australia in 2011, 90% has been committed to programs supporting prostate cancer and male mental health initiatives. 60.8% was donated to Movember’s men’s health partners – 17.7% to the Prostate Cancer Foundation of Australia
and 43.1% to beyondblue: the national depression and anxiety initiative
. 29.2% has been committed to programs run by the Movember Foundation.
The Movember Foundation programs include:
Prostate Cancer Foundation of Australia, beyondblue
and Movember work together to ensure that funded programs are world-class and align with our strategic goals.
All funds donated to our men's health partners are restricted and are only to be used for programs. Movember funds are not permitted to be used for fundraising or administration costs not related to program delivery.
5.5% Administration and Fundraising Cost Ratio
A number of fundraising and administrative tasks are necessary to run an organisation and campaign the size of Movember each year. The Movember team is proud of its administration and fundraising cost ratio, which in Australia was 5.5% of funds raised. This is well below international best practice standards in the range of 15% - 25%.
Costs that are grouped under administration and fundraising include:
- Credit card processing fees
- Systems development and technology to process donations securely
- Bank fees
- Legal costs
- Salaries for admin support staff
- Telecommunications and computer equipment
- Office rent and general office maintenance costs
- Foreign Exchange costs
Retained funds are used to cover future campaigns, and to ensure that Movember holds a fiscally responsible level of assets for the long-term continuity of the organisation.
The Global Annual Report provides an overview of Movember’s activity during each 12 month period, with Movember’s financial year running May 1 – April 30.
NB: In 2009 we elected to produce individual country reports and from 2010 incorporated these reports into one Global Annual Report.