Brumby's Mo LoafImage by: Brumby's
7 December 2021

A Wrap-up of our 2021 Partnerships

6 minutes read time

Our 2021 partners have delivered the goods this Movember. We were lucky to have on board twelve incredible partners raising funds and awareness to help change the face of men’s health. From Mitre 10’s MOW-VEMBER campaign to POLITIX’s Mo Hair suit, our partners this Movember went hairier than ever - and we can't thank them enough for their support.


We were stoked to have Brumby’s on board the Mo-Train this year for the first time as a partner. Movember for them was all about breaking bread with a mate and starting those important conversations, because one conversation can save a life. Mo’s were dusted onto bread loaves, where 20c from every Mo Loaf was donated to Movember. These legends also went big on social media, with important messages and collaborations with the blokes you loved on Goggle Box, Adam Densten and Symon Lovett, AFL legend Barry Hall, Commando Steve and more.


It was all things Mow-vember over at Mitre 10, a new partner this year who got the party started in October. When you purchased a mower at Mitre 10 or Home Hardware, $20 was donated to support men’s health. The stores and staff around Australia all got behind the cause. Mitre 10 brand ambassador, Scotty Cam even joined the fight against men’s health by Growing a Mo himself, helping to spread the message.


Mo Bros everywhere were kept smelling fresh thanks to our friends at Lynx . 10c from every Lynx body spray or antiperspirant sold in Woolworths was donated back to Movember.


For some men, incontinence can be an unwelcome side effect of prostate cancer. Luckily Depend Men were back partnering again to support men with their range of incontinence products. For every Depend Men Real Fit Pack sold across Australia, $1 was donated to Movember.


L’Oréal helped Mo Bros keep it neat and slick as a whistle during the hairy season. $1 from every L’Oréal Barber Club product sold was donated to back Movember. There was also a giant Mo on the L’Oreal Melbourne Office building that surely got a few honks from the cars driving by.


A loyal partner of Movember for several years now, Aussie men’s skincare brand Brutal Truth, has continued to help Aussie men keep their Mo’s top-notch this moustache season through their natural and bloody good products made for the everyday guy. Passionate about bros supporting bros, they’ve helped create a conversation around men prioritising their health and speaking their truths.


When it was time to Shave Down for the hairy month and then to help keep it neat and tidy, we had Gillette’s Movember Shave Down Kit to thank. $10 from every pack that was sold on Gillette Direct during November was donated back to Movember and over in Coles $1 from every Gillette razor or King C Gillette.


Did you catch Official Partner POLITIX’s #WornToBeHeard incredible campaign? They created special-edition statement jackets with powerful men’s health messages. These were designed to start meaningful conversations, partnering with Blue Wiggle, Anthony Field, Lyndon Watts and Sam Mac. Then – just when you thought you’d seen it all, the POLITIX x Movember Mo-Hair Suit was born. Working with artist Pamela Kleemann-Passi, a suit was formulated through a combination of moustache hair and cotton, woven and held together by a tulle overlay. The aim? To spark those important conversations. Over in the stores they kept the Mo-mentum going with $10 from every pair of chinos being donated back to Movember.


For those that couldn't Grow a Mo it was no proble-Mo, because our new Official Partner, Remedy Drinks provided our Mo Sisters and the less hairy with a fun way to show their support. Remedy Drinks created limited Mo editions of their top selling Raspberry Lemonade and new Cola flavoured kombucha, where 50 cents from every bottle sold was donated back to Movember. They collaborated with comedians to help spread the message around the importance of opening up and having conversations around your health.


Our mates and Official Partners Total Tools joined us again for Movember, with staff and stores around the country all rallying behind the hairy cause in a massive way across staff fundraising and donations from products. There were many ways to show your support in store, with $30 from EGO Cordless lawn mowers purchases and $5 from Makita radios donated to Movember. On the 19th and 20th Movember, Milwaukee Mania took over, where for two days only, $5 from every Milwaukee Combo kit sold went to Movember.


Major Partner Coles helped to change the face of men's health in a big way this Movember. In stores, there were a range of products with proceeds from sales donated back to Movember. This included special edition Mo Donuts and Coles’ new KOi for Men range. Donations were also made at checkout and online.

Out in the community, we had some epic Mo Bros doing some incredible challenges to raise awareness for Movember. Coles Regional Manager, Ben Reeves ran a mammoth 43.5km between all 13 of his region’s stores, stopping at each Coles for some BBQ pit-stops and to say G’day to those out there supporting him. Up in Queensland, ex Masterchef contestant Brett Draper took to the pavement for a whopping 200km walk from Coles Express Tweed Heads to Coles Yamba.There were even a few delivery trucks decked out with Movember health messaging, helping to spread awareness of Movember out on the roads.


Over at Coles Express it was all about their One for your bro, $1 to the Mo campaign. When you bought any two selected items, Coles Express donated $1 to Movember. From Four’N’Twenty goodies to sandwiches & wraps, you could refuel and give back at the same time. Customers could also round up store and fuel purchases to the nearest dollar. We loved seeing the selected stores that were totally taken over by the Mo – from fuel pumps to window decals, you couldn’t miss the hairy season at Coles Express.


Major Partner lululemon were back supporting you while you supported Movember. Epic special-edition lululemon x Movember styles were created, where $5 from every eligible sale was donated to Movember.

The inspiring lululemon community and their ambassadors were out in full force as usual for the hairy season doing some truly inspiring things. On Mo 27, Mo Bros and Mo Sisters of the lululemon community laced up for [mo]re than a run. Founded by Olly Woolrych and lululemon ambassador Alex Bell and supported by lululemon, run clubs and supporters ran 10, 30 or 60km to support Movember.

And there was of course The Budgy Run a community ambassador lead event powered by lululemon. On Mo 20, runners stripped down to their budgies and bikinis on the Gold Coast, helping to remind guys that when times are tough and you’re feeling vulnerable - you can get through with the support of others. Afterwards there was a Mo-Tel recovery sesh by the pool at the QT Hotel where we kicked back in the sunshine celebrating the hairy month and our lululemon partnership. We loved seeing inspirational Mo Sisters get on board such as lululemon ambassador, Tilli Conias, who set herself the mammoth challenge of doing 50 burpees everyday of Movember. The idea was to encourage men to get comfortable being uncomfortable, in honour of her father who she sadly lost to prostate cancer.

We were also super proud to have legends Dylan Buckley and Dan Price as lululemon x Movember ambassadors. Dan Price ran an unbelievable 205km as part of Project 205 -a true inspiration. Dylan got behind the Mo in a big way and used his popular podcast Dyl & Friends as a platform to discuss important men’s health issues. He caught up with Dan to share his story, which you can listen to here.

We say a huge and hairy thank you from the tips of our Mo’s to the bottom of our hearts to all of our partners and their communities for contributing to an epic 2021 Movember.