lululemon x Movember celebrate Movement For Change
On October 26th 2022 an excited crowd gathered at Glasshouse in Melbourne, to celebrate the launch of the first-ever lululemon x Movember product capsule.
Arriving at Glasshouse, the atmosphere was electric with excitement, passion and a commitment to making a difference. An array of light refreshments and drinks greeted guests, who buzzed with anticipation as tunes played and conversations sparked. Around 7:30 pm, the audience moved towards the stage as the lights went down. The launch kicked off with words of affirmation around the partnership from lululemon Senior Manager, Brand & Community, Sarah Breen, which was then echoed by Movember’s Country Director, Asia-Pacific - Rachel Carr.
A unique runway presentation then followed, with lululemon athletes and ambassadors actively showcasing the collection by running, stretching, jumping and walking in front of scenic outdoor imagery. The crowd watched on captivated by the engaging display before the premiere closed out with powerful branded video messaging and visuals – symbolising the launch of the collection.
Sarah then introduced and welcomed to the stage a panel of both lululemon and Movember ambassadors and community leaders; Nathan Appo, Jodie Bakoulas, Alex Bell and Olly Woolrych, accompanied by Movember’s own Senior Fundraising and Development Manager, Jake Lambert. The panel started the discussion with a range of inspiring topics around physical and mental health and why it's important to look out for your mates. The evening wrapped up with a final photo shoot of the athletes and ambassadors in the lululemon x Movember collection before each guest departed with a surprise item from the capsule range.
Movember is proudly powered by Major Partner lululemon and united we Mo to improve men's well-being through movement, mindfulness, and connection. As part of lululemon’s commitment and Impact Agenda, the partnership with Movember will better support our communities to be well, as we contribute to conditions that support mental, physical, and social well-being across Australia and New Zealand.
There is a strong alignment between the purpose and values of lululemon and Movember, which forms the foundation of this partnership and unites us in changing the face of men’s health. Together, lululemon aims to amplify its impact in the community by leveraging its platforms, brand influence, and credibility to inspire and create access to well-being for all.
Alongside lululemon’s commitment to well-being for all, they are supporting Movember in our campaign to change the face of men’s health by raising much-needed funds and awareness. As a brand grounded in movement, mindfulness, and connection, lululemon knows these practices have the power to support mental, physical, and social well-being.
Year after year, this partnership has grown to combat the men’s health crisis through co-branded experiences, product capsules, collaborative ambassadorship and creating awareness through impactful storytelling that spreads Movember’s key cause areas and messaging.
To support Movember in changing the face of men’s health, lululemon has created its first-ever globally designed, locally led custom lululemon x Movember product capsule. Gear up for the hairy season with AUD $5 from the sale of every eligible item donated straight back to Movember - T&Cs apply. Available online and in select stores until 30 November 2022 COB or until sold out.
Grow, sweat, Support. Shop the Movement for Change collection HERE.